☆ [PDF / Epub] ★ Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant By W. Chan Kim ✩ – Saudionline.co.uk



10 thoughts on “Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

  1. says:

    The signal to noise ratio of business books generally tends towards zero They fall into one of three categories baked over platitudes designed to reinforce the self esteem of the reader see First Break all the Rules , laughably faulty reasoning see Good to Great , and interesting ideas that are overextended and driven into the ground see The Tipping Point Fortunately for Blue Ocean Strategy, it tends towards the latter.There are a few good ideas in the book, but they are shrouded in unnecessary jargon and applied precariously to far too many companies It uses the holy grail of business books create a structured, numbered framework for analysis see The 7 Habits of Highly Successful People or The 21 Indispensable Qualities of a Leader or at least 1000 others and then cherry pick examples that can fit into the framework see Built to Last.All this aside, the fact that is directionally correct in advice and contains some thought provoking ideas earns it a couple of stars Unfortunately, I may never be able to sell my business book idea It s All Due to Luck and Nepotism.


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  3. says:

    Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition IrrelevantW Chan Kim and Ren e MauborgneHarvard Business School PressThis is an especially thought provoking book that, as have so many others, evolved from an article published in the Harvard Business Review According to Kim and Mauborgne, Blue Ocean Strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevantThis book not only challenges companies but also shows them how to achieve this We first introduce a set of analytical tools and frameworks that show you how to systematically act on this challenge, and, second, we elaborate the principles that define and separate blue ocean strategy from competition based strategic thought The material provided by Kim and Mauborgne is essentially worthless, however, unless and until decision makers in a given organization accept their challenge, are guided and informed by the six principles, and effectively use the tools within appropriate frameworks The responsibility is theirs, not Kim and Mauborgne s To assist their efforts, Kim and Mauborgne focus on several exemplary companies that have dominated if not rendered irrelevant their competition by penetrating previously neglected market space They include the Body Shop, Callaway Golf, Cirque du Soleil, Dell, NetJets, the SONY Walkman, Southwest Airlines, Starbucks, the Swatch watch, and Yellow Tail wine All of these Blue Ocean strategies created new or much greater value for customers Their emphasis is on the quality of experience, not on the benefits of a new technology According to Kim and Mauborgne, their research indicates that the strategic move, and not the company or the industry, is the right unit of analysis for explaining the creation of blue oceans and sustained high performance A strategic move is the set of managerial actions and decisions involved in making a major market creating business offering The cornerstone of a Blue Ocean strategy is value innovation that occurs only when companies align innovation with utility, price, and cost positions If they fail to anchor innovation with value in this way, technology innovators and market pioneers often lay the eggs that other companies hatch For Kim and Mauborgne, value innovation is about strategy that embraces the entire system of a company s activities It requires companies to orient the whole system toward achieving a leap in value for both buyers and themselves Kim and Mauborgne explain HOW to create uncontested market space wherein competition is essentially irrelevant.


  4. says:

    Kind of a stupid book The overall premise is, don t compete directly with your competitors, create new markets Of course, it falls into the classic trap that all business books seem to fall into, which is looking only at cases that support the theory and ignoring all that don t The theory itself is pretty obvious when you look at it basically it argues that making a profit in any commodities market boils down to reducing costs, and that when your competitors cannot directly compete against you, you will make much money This is essentially the classic economic picture of perfect competition vs monopoly, and is quite obvious.Further, many of the examples he uses have only a tenuous connection to his theory For example, he tries tying the turnaround of the NYPD to his theory It was an interesting story, but I m still scratching my head how targeting hotspots and shifting resources is an example of Blue Ocean theory.


  5. says:

    The authors provide case studies on how some companies left their bloody red oceans of competition for completely open blue oceans where they were unique Some are well known business stories, such as Southwest Airlines becoming a low cost provider However, the book provides details into Southwest s underlying business strategies that may not be well known Other case studies gave new insight into various companies and their product strategics One interesting story, for example, was yellow tail , the Australian wine company that stepped outside of the traditional wine marketing with a simpler offering targeting casual drinkers The book covers the strategic canvas for analyzing competitors and planning a new market space It then outlines six different principals for creating your own blue ocean strategy 1 Reconstruct market boundaries2 Focus on the big picture, not on the numbers3 Reach beyond existing demand4 Get the strategic sequence right5 Overcome key organizational hurdles to make blue ocean strategy happen in action 6 Build execution into strategy from the start to build organizational trust and commitment


  6. says:

    This well written book seems like common sense however it is an eye opener for less sophisticated colleagues who doesn t know much about competitive advantage It arguments how contested markets red oceans should look for uncontested markets blue oceans Everything in this book is common sense Nintendo is another high profile example Satoru Iwata, Nintendo s CEO, has referred to the Blue Ocean Strategy in interviews.I do think the Blue Ocean Strategy is nothing without execution though I think a large number maybe than 50% of companies do not have a strategy So it is not just execution that is missing In fact, execution is easier once you have a strategy This book, like many other business books, fails because it only talks about success stories It does not talk about the majority of examples of Blue Ocean failed or currently marginal businesses SPARSH, an innovative computer interface google Pranav Mistry Electric cars, which were invented in 1899 I wouldn t highly recommend it but its an interesting read for someone new to this concept For others, I would suggest or should look at The Innovator s Dilemma by Clayton M Christensen for a better treatment of the ideas and the root causes for why they work.


  7. says:

    Keywords blue ocean red ocean value innovation How to win the competition You can challenge your opponents on a head to head competition Suppose that your target is to book 200 contracts each month In order to fulfil the target you can compete on pricing It means that you should give bigger discount than your opponents But head to head competition has its own limitation There is another way to compete A smarter way Chan Kim and Mauborgne propose another solution don t compete with your competition, why don t you make them irrelevant The book idea is to give your customers better services without any head to head competition It gives you a framework helps you to re design your products services It helps you find your niches The book is quite easy to read and has an excellent and brilliant idea It s a must for anyone responsible in decision making.


  8. says:

    This book is an essential read for any entrepreneur looking to compete in a saturated marketplace and build a successful business Too many startups fail because founders try to compete directly with well established companies that dominate the market The Blue Ocean Strategy is a book about finding your niche within a niche so you can stay competitive and grow.


  9. says:

    all my previous comments critique was encapsulated on 2 appendixes at the end of the book so it confirmed my assumptions rather nicely I believe he made for him self a blue ocean consultancy business and this book was the start of it Beyond the Machiaveli political tips , everything else was around a catchy phrase and that what his main message seems to be Rest are old theories in new color.


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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant download Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant, read online Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant, kindle ebook Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant, Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant 80416d21b82f The Global Phenomenon, Embraced By Business Worldwide And Now Published In ThanLanguagesThis International Bestseller Challenges Everything You Thought You Knew About The Requirements For Strategic SuccessSince The Dawn Of The Industrial Age, Companies Have Engaged In Head To Head Competition In Search Of Sustained, Profitable Growth They Have Fought For Competitive Advantage, Battled Over Market Share, And Struggled For Differentiation Yet, As This Influential And Immensely Popular Book Shows, These Hallmarks Of Competitive Strategy Are Not The Way To Create Profitable Growth In The FutureIn The International Bestseller Blue Ocean Strategy, W Chan Kim And Renee Mauborgne Argue That Cutthroat Competition Results In Nothing But A Bloody Red Ocean Of Rivals Fighting Over A Shrinking Profit Pool Based On A Study OfStrategic Moves Spanning ThanYears AcrossIndustries , The Authors Argue That Lasting Success Comes Not From Battling Competitors, But From Creating Blue Oceans Untapped New Market Spaces Ripe For Growth Such Strategic Moves, Which The Authors Call Value Innovation, Create Powerful Leaps In Value That Often Render Rivals Obsolete For Than A Decade Blue Ocean Strategy Presents A Systematic Approach To Making The Competition Irrelevant And Outlines Principles And Tools Any Company Can Use To Create And Capture Their Own Blue Oceans A Landmark Work That Upends Traditional Thinking About Strategy, This Bestselling Business Book Charts A Bold New Path To Winning The Future